Top ten albums of 2016

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Any year-end list is relevant only in context, with the strongest and weakest albums only as good as their release date-companions, and 2016 proves the rule more than ever. There were a lot of good releases, and a few really solid pop albums, but nothing great enough to be called the best of anything, (not, for example, like last year, where I dithered for weeks on which albums to cut out, or something like K-pop in 2011) except the best in a year full of other pretty good albums. Here are ten of them, in no particular order.

appgemgemGEM: Girls Entertainment Mixture: I’m a sucker for Avex’s dance-groups, and GEM fits in nicely where Fairies went on some kind of unspoken hiatus (only one single release the entire year) TOKYO GIRLS’ STYLE is spiraling out of control (one member quit, and their aesthetic quickly devolving into a stale, throwback-90s tribute act since abandoning their idol status) and FAKY? was, more or less, a failed experiment. Overall, Avex Trax’s dance groups aren’t doing nearly as well as they should this year, mostly because they keep trying to create markets that don’t need to exist right now – lol anyone? While E-girls are still doing the all-female dance group better than anyone right now, GEM are more than capable of holding their own with this collection of loud dance-pop hits. Plus, I’m not in the habit of handing out awards to best-of collections, so while E-girls killed it this year (“Pink Champagne” was a very strong contender for track of the year), since their next original album is due this coming January, I’ll save a spot on next year’s list and let GEM have their well-deserved moment now. Listen: “Do You Believe?” “Baby, Love Me!” “Star Shine Story

appsumireuesaka20Sumire Uesaka: 20 Seiki no Gyakushuu: Definitely the winner in this year’s bat-shit crazy, hard rock album of the year category. As usual, we’re dealing with a hyper-kawaii female idol with an angle (she loves Russia and Russian things?), contrasting those high-pitched, delicate vocals against music the likes of which would find a comfortable home on a Metallica album. You either love it, hate it, or are slowly getting sick of the sheer number of albums that come out in Japan like this in hopes of both appealing to otaku and breaking through that niche market. Still, Uesaka’s stab at it is quite fun, a 22-track almost-rock opera of Russian space-age miscellany. Junk culture at its most entertaining. Listen: “PARALLAX VIEW” “Inner Urge

apparashiareyouhappyArashi: Are You Happy?: 2016 was the year J-pop boy bands in general, and Arashi in particular, finally managed to chip away at my icy, stone-cold heart. Only a time machine could correct the mistake of keeping Japonism off the top 10, and I’m determined not to let any mistakes like that happy this year. Though lacking the bold brushstrokes and concept of Japonism, Are You Happy? is a decent follow-up, with enough cheery disco-pop to keep even the most die-hard haters closer than arm’s length. Plus it contains the best pop song of the year, a ballad that isn’t just pandering (“Miles away”), and, most importantly, with the demise of SMAP, the evidence of Arashi’s evolution from a run-of-the-mill Johnny’s group, to the new de facto face of Japanese boy bands. No pressure.

babymetametalresistanceBABYMETAL: METAL RESISTANCE: There’s a lot to process here in my top ten East Asian pop albums list, namely the inclusions of groups and styles of J-pop that I have been historically averse to (idols, I mean idols). But with the challenge to myself to be more open to embracing the ubiquitous new styles of J-pop, comes the freedom to enjoy even the most media-saturated groups that top the Oricon chart to the chagrin of “true” music fans. 2015 saw no lack of effort in my attempt to study and begin to understand what, in 2016, I was able to reconcile: the gap between what I always traditionally associated “J-pop” with and what “J-pop” has become today. And J-pop, if nothing, is more idol-centric and divided on lines of gender than ever before. “AKB48-sounding” and “Johnny’s-sounding” is too simple a description, reducing the genre to its most base definition, but it is also, whether we like or not, as fairly accurate a summary as any outside of indie and critical circles. BABYMETAL don’t exactly fall outside of this circle — their brand of cute young girls as the conduit to some of the heaviest metal you’ll hear out of Japan this year isn’t original, or even the best example, but with a bit of expert marketing, they’ve managed to capture the eye of the public overseas, making just the tiniest dent in the West. In this case, the album isn’t all just talk: it’s a dynamic piece of constantly moving chess pieces, each square an opportunity to showcase a rock style, a drawn-out solo, or an instrumental exercise in long-form musical discourse. While I still believe other groups are more deserving of the fame (I used to think it was a group more like PASSPO☆, but with their move to a major label, the group has crumbled like a house of ancient LEGOs, bearing little resemblance, sonic or otherwise, to the group they started out as), BABYMETAL is an interesting piece of performance art meats genuinely good music. You can read more of my thoughts on the phenomenon here. Listen: “KARATE” “THE ONE

apptomomiitanogetreadyTomomi Itano: Get Ready: And quite possibly, my favorite album covers of the year, as well. I was a late-comer to Itano’s brand of pop, unsure and slightly uncomfortable with what angle they were getting at with 2014’s SxWxAxG. Get Ready is a bit too mixed-bag to be a cohesive original album, with teen house-party dance (“COME PARTY!“) mixed with some genuinely interesting creep-factor pop (“Hide & Seek“) and hard-hitting EDM (“You Should Try HARDer,” of course), but the parts that don’t make up any kind of  logical whole are fun, if a bit questionable. Perhaps if they stopped pushing Itano in four different directions and gave her sound and image more focus, with the capability of filling in some kind of needed gap in J-pop, we’d get something that resembles a bit more of the solo singer she is capable of becoming. Listen: “COME PARTY!” “Hide & Seek” “Gimme Gimme Luv

appakbdebutAKB48 Alumnae 2016 Debuts: Misaki Iwasa: Misaki Meguri ~Dai 1-sho~/Minami Takahashi: Aishite mo Ii Desu ka?/Atsuko Maeda: Selfish: Three former AKB48 members released debut albums this year, with Maeda and Takahashi cornering the pop/rock market and Iwasa making inroads with a somewhat poppier, mainstream-friendly enka in the vein of a Yuko Nakazawa. They’re all fun albums without anything in particular to say, though the lead track off of Selfish definitely offers the best of the three, with the album coming in as a respectable mirror image of AKB48’s 2015 album Koko ga Rhodes da, Koko de Tobe! And I rather like Iwasa’s album, even though I’m not very interested in enka, and even though I think, in terms of what the genre demands, she has a long way to go to produce the necessary vocals it requires. Still, since this list is basically turning into a run-down of J-pop at its most J-pop, you can choose any one of these three for this spot while discarding the others and I’d be okay with whichever decision you’d make. They’re really that interchangeable. Listen: “Gomen ne Tokyo” “Selfish

apptaeminpressitTAEMIN: Press It: SHINee is one of the best  boy bands in East Asia right now: they had an incredible 2015 with Married to the Music, an album that I’ve returned to far too much this year, and while this year’s follow-up, 1 of 1, was a cute, but somewhat gimmicky pastiche, the effort was appreciated: commitment is releasing a cassette-tape version to go with your primary-colored suits and Nick Carter bowl cuts. But TAEMIN’s solo was really SM Entertainment’s stand-out release this year. The group’s most skilled dancer, all fluid lines and calculated movement was a joy to witness, whether on “Press Your Number” or his Japanese solo debut “Sayonara Hitori.” SM Entertainment’s work with SHINee and its solo members (minus Jong Hyun’s Joha (She Is)) is the only group with the most successful attempts at carrying on the legacy of Michael Jackson — and if Michael Jackson is the epitome of pop music (agree or disagree, but recognition is in order), then SHINee is one of the only groups bothering to acknowledge the realms it is possible to take pop with the benefit of his influence every step of the way. Listen: “Press Your Number

appcallmethisiscallme: This is callme: You can argue that Perfume’s COSMIC EXPLORER had better singles (“FLASH” is pretty good, “Miracle Worker” is even better), but overall, I think This is callme works better as a package. COSMIC EXPLORER is disappointing: while the trio might be gaining popularity overseas, with stops in more and more major cities on their tour, their producer Yasutaka Nakata has checked out creatively years ago, ensuring that this is a group whose fire will go out gradually, rather than suddenly. It’s too much to hope for a comeback and I’m content re-living the glory days spinning GAME and Triangle (can you believe I once named it one of the most disappointing albums of the year? What a difference time and perspective makes) while keeping an eye out for a worthy successor in the J-electro market. I’m not entirely convinced it’s going to be callme; for one, their songs lack a certain strength and pep, even while indulging in some of the most elegant melodies you’ll find on an Avex release this year. And secondly, their members (three former members of idol-group Dorothy Little Happy) lack the personality of a group like Perfume, whose earnest and formidable members are really one of the only reasons to continue supporting them. Since This is callme is a direct answer to their debut album Who is callme? as neither a derivative slide, nor envelope-pusher, and could, by all logical means, be the conclusion of this somewhat-experimental project, it will be interesting to see what a potential third album would sound like. Listen: “Confession” “Can not change nothing

appgfriendlolG-Friend: LOL: LOL was chosen, in part, for all the similar-sounding K-pop albums it represents then on the strength of just itself. Alone, it’s a great album, but is it really any better than all of the other girl groups re-creating SNSD’s debut? Not really. Fortunately, SNSD had one of the greatest K-pop debuts years of all time, and their most ardent imitators, OH MY GIRL, G-Friend, Lovelyz, and WJSN (Cosmic Girls), have their work cut out for them tirelessly working to soothe the broken hearts of S♥NEs official and casual alike. Though there will never be a group just like Girls’ Generation for a long time, I’m happy taking the scrappy-seconds of groups like G-Friend; all criticism aside, it’s really quite a fantastic album. Listen: “Neo Geurigo Na (NAVILLERA)”

appnicoleblissNicole: bliss: Despite the number of great K-pop EPs and mini-albums to come out during the course of the year, their Japanese-release equivalents can and do often surpass their Korean offerings. AFTERSCHOOL was one such group, and now ex-KARA vocalist NICOLE can be added to the list, with her Japanese-debut album bliss, a quaint, mellow take on the most common-denominator pop known to the genre. Despite this critique, it’s nowhere near as tedious as it might sound: there is still ample space to add hints of something special on an album that is the very median of pop music in the 2010s, and NICOLE’s producers make the most of this stab at inoffensive, disco-lite, average groove, the very opposite of the lengths K-pop will sometimes go to churn out louder-than-the-last trendy hit singles. Both have their place on my list. Listen: “Don’t Stop

Honorableapptoptenhonor Mentions:

APink: Pink Revolution
Ayumikurikamaki: Ayumikurikamaki ga Yattekuru! KUMAA! KUMAA! KUMAA!
Cheeky Parade: Cheeky Parade II
Gesu no Kiwami Otome.: Ryouseibai
LUNA: Free Somebody
predia: Byakuya no VIOLA ni Idakarete
Wa-suta: The World Standard
Tiffany: I Just Wanna Dance

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2016 mid-year report

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The first half of 2016 hasn’t been anywhere as interesting as 2015’s, but we’ve gotten some great new tracks and albums from producers as varied as Tatsuro Yamashita and Max Martin, as well as some up-and-coming producers from all over the world. I’ve chosen to focus on East Asian pop in this post, and have spent the last couple of weeks frantically catching up on everything I might have overlooked; still, I’m sure I missed a few things that will hopefully make its way to my ears by the end of the year. Until then, I hope you’ll find one or two things you might have missed here as we take the time to reflect on the last six months in music. As always, you can follow the notable releases tag over at the tumblr to keep up in real-time.

K-pop: The Gold, and the Silver

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Is there such a thing as a Silver Age? If so, K-pop might be in it. You might be disheartened enough to argue that we’re actually in a Bronze Age but it hasn’t come to that yet; let me make a case.

There have been signs of K-pop’s demise for a couple of years now, signaled by what Jin Min-Ji calls a “generation shift” caused by the expiration of the contracts many idols signed at the era’s beginning. “A multitude [of] second generation members’ contracts, which usually last seven years, have either terminated or are close to termination. An So-hee from Wonder Girls, for example, left the group in 2013 after her contract expired with JYP Entertainment. Other singers that left their groups are Jia from Miss A last month and Sulli from f(x) in August 2015.” In addition, members who have stuck around long enough to find out that the entertainment world isn’t all glitz and glam, are burning out and leaving to find other lucrative work that’s less stressful, demanding, and sometimes, the equivalent of unpaid labor.

Jessica’s departure from SNSD has turned out to be something of a game-changer: since then, we’ve seen Golden Age groups 2NE1, BEAST, and 4minute split, as members have departed on somewhat shaky terms. This leaves room for a new crop of K-pop groups, many which are attempting to imitate the sounds of their forerunners. For example, OH MY GIRL, Lovelyz, and G-Friend, all of which released solid EPs this year, are really just attempting to recreate the magic of the early years of a group like Girls’ Generation, while TWICE is exploring an edgier side in the style of 2NE1. Their efforts are rather admirable, particularly A New Trilogy and Snowflake, but it remains to be seen if a new crop of producers and songwriters will emerge parallel to this “second” generation to carry on the torch of a Teddy Park, E-Tribe, or Shinsadong Tiger; in fact, it seems K-pop is tending to outsource a lot more of its songwriting now, which is not a criticism, but an observation that it might be harder to find writers of hits as prolific as there once were. In addition, now that record companies and agencies finally have some working statistics for modern K-pop, many glitches and experiments can be ironed out, or expanded upon, even pushed to its very limit. This all has the potential to change the look and sound of K-pop as it moves forward.

Because a lot of groups that have managed to stay together are losing popularity, or simply, running out of ideas (BIGBANG comes to mind) there has also been a clear shift this year to giving surviving members solo opportunities. This is notable, since K-pop’s modus operandi is single-sex boy and girl groups, rather than solo artists. This year, we got additional solo work from AMBER (f(x)), Tiffany (SNSD), JONGHYUN (SHINee), Taemin (also SHINee), Luna (f(x)), Jun Hyo Seong (Secret), and an uncomplicated bit of J-pop from former KARA member NICOLE’s Japanese debut album bliss. Tiffany’s and Taemin’s stand out in particular, as SM Entertainment rarely disappoints (SNSD’s Taeyon’s solo effort notwithstanding, aside from last year’s lead single “I” — her next solo effort comes out in a few days as of this writing). “I Just Wanna Dance,” received mild reviews, but I find the song, and its sister follow-up “Heartbreak Hotel,” a slice of ethereal pop. It can easily be too slow for some listeners, and too fast for the others, but its mid-tempo essence is refreshing, and the fact that they held back on letting Tiffany go too crazy with the vocals is a sign of a wise restraint.

Taemin’s “Press Your Number,” on the other hand, channels his group SHINee’s endless, and welcome, repetition of Michael Jackson’s greatest hits. I gushed a bit about the music video earlier, and the dance version of the PV is worth taking a second or third look, just to admire the grace and power Taemin brings to every step of the choreography. The album, too, is full of smooth R&B hooks, and stiller moments, like the lovely little balled “Soldier.” In other words, it’s nice to see that Jo Kwon’s solo album I’m Da One was good for something, even if it was just setting the precedent for seriously fun male solo albums.

Finally, I just really like Luna’s Free Somebody. The title track, which was penned by “The Family,” a songwriting trio from the land of the universe’s reigning country of pop production, and also, surprisingly, JoJo (yes that JoJo) is a tribute to Europe’s easy way of slipping electro-house and nu disco into the mainstream. I could easily see this song fitting onto a Kitsune Maison compilation with no problem, and that fact tickles me.

Even though the continued demise of K-pop’s Golden Age is disappointing, it’s also bringing forth a new crop of groups, mostly-successful solo work, and interesting outside collaborations (it’s less surprising that Skrillex worked with 4minute this year, than that the group is breaking up immediately following it). Hopefully, these new shifts will eventually be brought into the fold, making way for positive developments. It’s jarring not to have a seemingly endless procession of amazing song after incredible rookie group debut after excellent song like we did in 2011 or 2012, but none of this is alarming enough to signal the end. Not yet. In fact, the only true disappointment is that in a year ripe with them, CL has yet to release her promised solo debut.

J-pop (Idols and otherwise)

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If you had told me as early as last year that my favorite song of 2016 would probably be by boy-band Arashi, I would have scoffed and continued finding the band as joyless and mediocre as ever. And yet, here we are, halfway through the year, and nothing has come close to “Fukkatsu LOVE” and its B-side “Ai no COLLECTION.” Sure, there have been songs that have been more upbeat, more powerful, and more fun (if you’re short of time, Namie Amuro’s “Mint” covers all of those bases), but none have rivaled “Fukkatsu” for atmosphere and production. The song, which was penned by legendary City Pop producer Tatsuro Yamashita, is similar to the general patterns of any Arashi song, and yet, completely different. For Yamashita, “smooth,” and “cool,” are less adjectives than steadfast principles to his success. The song, with which its throwback sounds to the early 80s could have been something of a risk for a group that has done phenomenal with its Johnny’s formula, adapts to the group’s somewhat elder statesmen status (the group debuted in 1999 — for all you collectors out there, it means their first single was issued on 3″ mini-CD, rather than the standard 5″ maxi). It’s a mature, relaxed look and sound for the group, with its subdued coloring and formal wear. Finally being allowed to act their age (the oldest member is 35) and associate itself closer to SMAP is doing this idol group a service, leaving the more strenuous tasks to juniors like Hey! Say! JUMP and A.B.C.-Z. Meanwhile, I’m still waiting for that Yuma Nakayama follow-up (one year since Tokoton and not a word).

Other male groups that have stood out to me have been Da-iCE, which has been a sort of slow burn. It’s not surprising that some of the most interesting music is coming from the groups that are competing with their Korean peers overseas: there’s big bucks and, seemingly, bigger respect from groups who can bring something other than the standard “idol sound” to the charts. Your preference is a matter of opinion: there’s interesting things on both sides of the divide, and generally, even an EVERY SEASON has its pitfalls (imagine, for a moment, a man like Daichi Miura getting his hands on a song like “Got Your Back” and how much it would have made a good song incredible). As a counterweight, there’s NEWS’ QUARTETTO, which I find a perfect blend of the two.

One of the most interesting developments of the year to watch has been Avex Trax’s entrance into the idol world. Japan’s biggest independent label is on record as one of my favorite labels of all time, if not number one. They’ve made inroads beginning a couple of years back, choosing, wisely to develop and sustain their roster of dance-pop oriented groups like FEMM, Fairies, and FAKY, but groups like X21 have done better than a few of those. Without a signature sound, the only way I can describe it is idol-pop with a sheer of professional polish all over it. Wa-suta’s The World Standard and Cheeky Parade’s second album are the highlights, bringing to the endless churn of singles put out by groups like AKB48 (whose year-defining senbatsu single “Tsubasa wa Iranai” didn’t come close to last year’s “Bokutachi wa Tatakawanai“) a bit more gravitas. The attention to detail is surprising for songs that don’t sound much different than their more experienced contemporaries over at places like King Record. Still, iDOL Street, the name of Avex’s subdivision dedicated to idols, is a growing and interesting venture for them. SUPER☆GiRLS , the first group signed, has been something of a mixed bag, but it’s worth looking out for Wa-suta, and in the coming months, BiSH, who were signed earlier this year.

In addition, Avex has their hands full with dance groups like GEM, whose debut album Girls Entertainment Mixture, following a number of singles since 2013, has been one of my most-played of the year. Even though they’re under the same umbrella as CP and S☆G, they’re still a basic Avex dance-group like Fairies. The biggest criticism at this point is that Avex seems to be scrambling to debut and develop as many groups as possible, in the hopes that one or two will make an impression long enough to stick around. In other words, hopefully FEMM won’t be tossed aside for a group like FAKY, which hasn’t fulfilled any of its promise (perhaps one or two of the members will get solo opportunities? They’re too talented to throw away), and will start work on their follow-up album (as of this writing, a new single has been announced, but not released). You can always tell when a group has made it by the imitators that follow; if they all sound like Faint Star’s “Never Ever,” I won’t complain.

That leaves me wondering where groups like Prizmmy☆, Dorothy Little Happy, X21, or TOKYO GIRLS’ STYLE will fit into the coming year. The latter, in particular, is now at something of a deadlock. They were Avex’s first and most successful idol group in a long time, with amazing New Jack Swing albums to back them up, but with the official departure of member Ayano Konishi, they’re unsure which direction to take them now that they’ve declared themselves artists, rather than idols. So far, they’ve been spending most of 2016 performing overseas, pushing a dead album onto the masses. It’s been six months since REFLECTION and there’s been no sign of a new single in the works; the style and tone of it will be telling of the group’s future.

Other groups that have failed to release follow-up albums, have been PASSPO☆, who so impressed me last year, callme, E-girls (just a greatest hits here), and palet, though I’m eagerly looking forward to any upcoming singles or projects that might still make it before the year is up. In the end, it’s been BABYMETAL’s continued success story overseas that has been J-pop’s crowning achievement of 2016 so far; the fact that METAL RESISTANCE is so great only makes it sweeter.

Going Solo

Here were the big solo releases of the year: Namie Amuro’s “Mint,” a grand pop gesture if there ever was one (hopefully, a new album follows her soon-to-be-released summer single), Ayumi Hamasaki’s M(A)DE IN JAPAN, which I’ve already discussed here (worth noting, though, is the constant cropping up of the term “renaissance” to describe this phase of her career, to which: maybe? Things like that usually only become clear after the fact, so I’ll sit tight for now), and the wild card, Mamoru Miyano’s “SHOUT!” He’s no Luna Haruna, but the anime-pop solo work of this voice actor has been a refreshing change from your everyday Nana Mizuki. Someone has to fill in for Yuma Nakayama.

Odds and Ends

One of the biggest stories in J-pop this year was the affair between Gesu no Kiwame Otome.’s Enon Kawatani and Becky, a talento. Unfortunately, the news overshadowed the release of the group’s album, Ryouseibai, a solid bit of J-rock, that runs just a bit too long to be truly outstanding. The J-rock album to beat this year has been uchuu,’s +1, a solid debut full-length from the indie group that graced us with HELLO, HELLO, HELLO, last year. I’ll be keeping my eyes on them.

But what is it good for?

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Which leads us to the biggest disappointments of the year. Of note, there have only been two: Perfume’s COSMIC EXPLORER and Negicco’s Tea for Three. Perfume’s is the least surprising, with the quality of Yasutaka’s Nakata’s compositions on a decline for the past few years; still COSMIC EXPLORER, unlike LEVEL3, left so little room for surprises, such as a “PARTY MAKER” or “Clockwork,” that its two interesting songs “Miracle Worker” and “FLASH” pale in comparison. Negicco, who showed such promise after years of toiling in obscure ridicule, set such a high bar with Rice & Snow that Tea for Three is less a disappointment, than a given. It’s an okay album for a group that released okay singles leading up to it, with a few stand-outs, like “Kounan Yoi Uta.” I’ll take it, but I’m not happy about it.

 

Some luck, but mostly effort: The anomaly and allure of BABYMETAL

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Marty Friedman was both right and wrong: J-pop idols are pretty amazing, and he emphasized this point when he enthused that “all the stuff I introduced to you from Japan is going to make it outside of Japan, and soon. I’m surprised it hasn’t happened already. I’m talking this year, or next year something is going to explode because this stuff is too good.” Four years later, we’re seeing a tiny, almost barely-perceptible fissure in the musical landscape. Perfume is successfully touring Europe and North America, adding major cities to their stops over time, while metal idols BABYMETAL are catering to both the LOLJapan crowd, and prurient hipsters, ever on the prowl for the new and different. The latter is nowhere more telling then their appearance in the entertainment issue of this week’s New Yorker, buried in the back in the teenage tastemakers article, Teenage Dream, by Matthew Trammell.

“Teen-agers with their serial rebellions, romantic infatuations, and unabashed experimentalism, have proved to be adept at reworking pop’s core provocations. Technology, meanwhile, has made it easy for teens to inject their aesthetics into the mainstream, with or without the guiding hand of managers and record labels.” (70)

newyorkerappThat last point is a stretch, and none of the artists briefly profiled could be considered to have gained “mainstream” success (Rappers Novelist and Kodak Black, piano prodigy Joey Alexander, popster Låpsley, etc.), but the New Yorker wouldn’t be the New Yorker if it didn’t purport to being on the absolute up-and-up. As in TIME‘s special Fall 2001 issue, which featured Hikaru Utada, (notably, she was working on her American debut with Foxy Brown and the Neptunes and planning to retire very young, around 28, probably to become a neuroscientist), articles like these tend to be peak Western exposure for said artists, rather than the beginning of a phenomenon, though BABYMETAL does get relatively considerable space. Writes Trammell,

“Though the songs are addictive, Babymetal’s sharpest asset is its singular combination of J-pop’s theatrical pageantry and metal’s primal sprint. Adherents of each genre are becoming fans: Babymetal has enjoyed huge success in Japan, and its fame is growing in the United States and in London. […] Babymetal’s act, like much of the best pop, is at once recognizable and profoundly new.” (78)

This is a singularly Western explanation; in fact, for fans of J-pop, young teenage girls dancing and singing in a genre they never heard of, or downright dislike, is nothing new, and has been done, often, if not, arguably, better, by Japanese idol groups before them. The “profoundly new” angle is only new to American pop, where metal remains the domain of a largely male demographic. This, too, was true in Japan, until a meeting of the minds pinpointed a great way to sell idols units to otaku male audiences (the, ahem, most important, ones) and their skeptical friends even quicker: by making young female idols the mouthpieces of a traditionally “masculine” genre, they created the jarring allure and unexplored juxtaposition of teenage girls belting out aggressive metal songs, and lured fans’ wallets with something they could enthuse about publicly. This opened the idol business to even more mainstream revenue: suddenly it was just a little less unseemly for young and older men alike to collect posters and photo cards, attend handshake events, and attend concerts to see their idols because the music wasn’t soft rock or bubblegum pop: it was heavy and authentic and respectable and composed by real virtuosos of the genre with immeasurable skill and talent. While the genre (here, idol pop as an all-encompassing umbrella term) has always had both male and female fans, the female fans tend to be outliers: female idols, especially those who are front women for increasingly edgier hard rock or metal music, are first and foremost catered to a male audience, most especially an older male audience, who has the buying power to keep up with the sale of related merchandise. Female fans are the superfluous extra perks, a welcome byproduct, but hardly the target, which is why you get a lot of lyrical content that is usually either a) specific to men’s interests, especially, as the market saturates, super-niche interests — see Momoiro Clover Z — or b) specific to what boys and men think girls think, talk, and daydream about.

There are very few actual female idol groups marketed to girls and women, and most of them aren’t pure idols, skirting the broader definitions that prefer terms like girl group, or dance group, like E-girls or Fairies. Female fans are steered in the direction of Johnny’s idols, where young boys and men release softer, more heartfelt, treacly pop music, the type women are typically assumed to like: photoshoots present male idols as nonthreatening, cute, and cuddly, and their singles and albums reinforce this. While a crop of new K-pop-imitators like Da-iCE and Choshinsei, are struggling to redefine the preconceived notions of idol boy bands, they are still the exception, outnumbered by their best-selling rivals. Even groups like EXILE, KAT-TUN, and lately NEWS, lean toward heavy dancepop at its most aggressive; another genre traditionally undervalued in the critical world.

babymetaltrivappIn many ways this is a sign of the outrageous gender binaries that comprise the marketing and distribution of Japanese idols; for purposes of the music itself, it also reinforces the notion that genres that comprise huge male audiences (hard rock, metal) can be deemed authentic and worthy of critical attention, while those that women enjoy are considered fluff that no one would ever take seriously. Under that idea, it’s hardly surprising that a group like BABYMETAL could make it in the circles of certain American subcultures, and less so that articles in the Western media feel the need to justify their interest in the group by constantly reminding readers that their material was written by veterans of the metal genre (Nobuki Narasaki, Herman Li, Sam Totman, Takeshi Ueda, etc.), or that the girls themselves are influenced, or appreciated by, everybody from the members of Metallica to Slayer. There are few that don’t, and in many ways, these men serve to legitimize their existence. Under these caveats, it’s hard to imagine an equivalent Japanese male group/boy band (who don’t write their own music or play instruments) could make it stateside, not even if like Jimi Hendrix came back from the dead to write an album for them. Because it seems to be acceptable, if not preferable, for women to be mostly muses and good-looking faces for the music, a group like Perfume can get a lot of critical praise because of their music producer Yasutaka Nakata, but it rarely goes the other way for boy bands, who can’t seem to catch a break unless they’re more in control of their music and image, for example G-Dragon of K-pop group BIG BANG.

Setting aside the gender breakdown of the critical music sphere for a second, any writer putting together an article about BABYMETAL deserves applause, since nothing gives away their idol-ness more than an interview, where stock quips and rehearsed nothings are the order of the day. Says Moa Kikuchi, when asked about the international reach of their fans, “Everyone loves music. I think music is the common language of the world. Music is a wonderful connection for all people – it brings people together.” These are hardly the insights of seasoned performers, though it speaks to their unique perspective, both as teenagers and Japanese teens, which they are very quick to take pride in (Yui Mizuno: “BABYMETAL music is a blend of hard music and metal music with Japanese pop and sounds. If we were not from Japan, we’d be a totally different band with totally different fans”).

artravebabvy2While Marty Friedman believed that Japanese pop music would only reach an audience outside Japan “with luck” and “timing,” and other factors that couldn’t be planned, BABYMETAL, has been a slow, methodical climb to relevance, not least of which included shows in Paris, New York, and the UK, and opening for Lady Gaga’s ArtRave: The Artpop Ball tour starting back in 2014. Noisey did a brief introduction back in the same year, while Jake Cleland at Pitchfork picked “Gimme Choco!!” as one of his favorite tracks of 2010-2014. All said and done, BABYMETAL, originally conceived of as a subunit of uber-traditional idol group Sakura Gakuin, has done well for itself, and not just because of luck and timing.

In fact, idol groups like BABYMETAL flourish in Japan, many of them far superior to the group, who are getting the attention and accolades that many Japanese idols simply don’t care about, or can’t be bothered with. PASSPO☆, in particular, has some of the highest quality, and variety, of hard rock and metal on their albums, especially on the legendary One World, and last year’s Beef or Chicken? Other examples include BAND-MAID, Momoiro Clover Z, and BiSH, all bands that might be considered too niche to crossover in America (it would surely involve a lot of context and explanation).

stephenbabyappThat being said, in rare cases the music can transcend context, as BABYMETAL’s fantastic new album, METAL RESISTANCE, does. There are some truly epic and astounding risks the album takes and pulls off, particularly with lead tracks “KARATE” and the mostly-instrumental “From Dusk Till’ Dawn.” As Ryotaro Aoki points out in his review, the album has “more nods to 1980s hair metal and symphonic metal, which are perhaps more suited for mixing with J-pop than metal’s edgier subgenres” and fulfills “the crux of idol music; they know what you like, and they can convincingly make it exactly the way you like it.” It will be interesting to see how long BABYMETAL can sustain their novelty act in a country where trends come and go, Japanese pop culture is not often taken seriously, and the majority reaction is still more laugh-at-them than laugh-with-them (to be fair, homegrown girl groups aren’t having it much easier, even as they look to edgy K-pop for inspiration, but Fifth Harmony and Little Mix, bless their souls, are trying). While seeing the girls on Stephen Colbert was pretty exciting, simply appearing on late night portends nothing; just ask Girls’ Generation. The goal is always that music from other parts of the world can be appreciated and enjoyed for what it is and what it’s trying to do, rather than fit a predetermined, acceptable mold, regardless of which audience it’s attracting and why, and at least in that sense, BABYMETAL are chipping away at America’s icy heart proudly, and on their own terms.

(Photo credit.)