After the dumpster-fires that keep erupting around news of K-pop trainees, from grueling schedules to crash-diets to the lack of resources for mental health care, I am continually surprised (and, shamefully, grateful) that anyone still chooses to sign contracts and put themselves through the ringer for a chance at fame and fortune. After all, where would we all be without entertainment companies continuing to debut groups, with rookies taking on the burden of sometimes broken systems to hone an incredible array of talents, with artists continually mixing and matching influences past and present to create new music we’re all just blessed to hear?
We’ve had both disappointing and promising K-pop debuts this year, from the stale tropical and electro house drops that dominated lead singles, to yet another company hoping to hit on the same supernatural alchemy that generated hometown heroes Girls’ Generation and overseas warriors like BTS. On that front we had groups like Cherry Bullet, repping for the Red Velvet-lovers and TXT (TOMORROW x TOGETHER), the latter who in their youthful ear-worms released not one, but two enchantingly sweet takes on pop, channeling all the BTS-but-twice-as-earnest charm they could muster, with a similar look and vibe, too, as if spawned from the very rib of their big brothers (both groups are under Big Hit Entertainment). And it was nice being swept away by the joyful ambition of a group like ARIAZ, whose Grand Opera proved that the staple girl-group sound still has the ability to work new melodies into the same old bottles. I’m not sure any of these groups, from BVNDIT to Purple Beck to Bz-Boys, will have any staying power (especially the last two), but they deliver on everything K-pop promised back in 2009, when the future was a bright horizon promising fresh sounds you’d never heard before in beautiful, unblemished packages. Listening to something like “Drama” or “Dream Line,” you can almost believe that’s how it all turned out.
One of the most interesting things in music this year, previously only hinted at in bits and pieces, has been the mainstream emergence of the late 90’s and early 00’s aesthetic. It’s been done before (actually, as with any recent trend, I can almost always confidently say f(x) did it first), but with the 20th anniversary of Y2K looming, we’ve gotten two albums that solidified their dedication to the Western girl-group boom that gave us such gems as Dream’s “He Loves You Not” and “Hit Me Baby One More Time“-Britney Spears in LIZ’s super fun Planet Y2K and Slayyyter’s eponymous mixtape, the latter whose vocals embrace the same uncanny coo that Max Martin coaxed out of the young Spears, taken to its more gratuitous ends. The former boasts hyper-pop like the ooey-gooey-cheewy “Bubblegum,” Dream-esque “Intuition,” and Ace of Base-lite “Lost U 2 The Boys.” It’s one big celebration of and homage to kitsch Millennium, an early 00’s Kylie Minogue-music video brought to life, with all the glorious, nostalgic elements safely intact. Slayyyter fast-forwards a few years to the MySpace-era, but is no less dedicated to authenticity — it’s more sleazy, more skeptical of what happens when you’ve grown up on a steady diet of plastic backpacks, Von Dutch hats, leaked sex videos, and a wall of carefully curated glitter .gifs. They provide the same time-machine experience, but two very different perspectives, and it’s hard not to find a guilty pleasure in both, and hope to see more from these promising curistas.
J-pop is usually a genre that doesn’t get much representation in this category: it’s harder to get a sense of promise from a genre that has trouble generating hype without making you meet it halfway, and the more time passes, the more difficult the hard sell is. And then there are the logistics. Here are two prime examples of groups that caught my eye in 2019: the first, BBHF, who released two EPs this year (the second one, Family, being the one that piqued my interest when it hit the Oricon top 50), but they are, unfortunately, an old band under a new name, and don’t technically qualify. The second is another indie-rock group, GENIE HIGH, who released their debut studio album GENIE HIGH STORY at the tail-end of November. I was under the impression that they were operating under the obvious influences of Gesu no Kiwami Otome., before learning that Enon Kawatani, the front man of Gesu is actually in this band. Of course! It has all of the Kawatani hallmarks: dandy, ragtime pianos, thin, peppy drums, and vocals that have been coached into constant falsetto icecapades. GENIE HIGH STORY is incredibly fun, interlaced with quirky bits and skits that propel the album along at a crisp speed, and though it is largely inconsequential, it is remarkable for a debut album. Then again, Kawatani is a veteran at this point, and its similarity to Gesu makes it seems like cheating to land in this category. I mean, is SuperM a true debut group for that matter either? I make exceptions, but at the busiest time of the year, I don’t have time to play around with these kinds of logistics. In the end, these lists are as inconsequential as this album will be to the history of J-rock, and in the same sense of amusement, and anticipation of more from this group, I’ll allow it.
The debuts wrap up with two outstanding angles: two metal albums from musicians who, with the power of studio wizardry, turn their one-man acts into the sonic equivalents of group therapy. Discovering that Sermon’s Birth of the Marvellous and Ethereal Darkness’s Smoke and Shadows were essentially the products of a single mind was quite lovely: neither of these albums are seamless at hiding the flaws inherent in attempting to be their own islands, but they are achievements nonetheless, and as debuts, they promise future improvement with a little extra experience and resources at their disposable. Now contrast this with the technical proficiency of a group like Paladin: any band would be lucky to release Ascension as a second or third album, but these guys pulled off a nearly-flawless debut. In some ways this could be a handicap, as it will be hard to top this thrilling mix of thrash and power metal. But I look forward to the attempt and encourage everyone to keep an eye on this group.
Keep an eye on all of these people: the excitement of debut albums is the herald of new voices, new sounds, of getting to be a part of an artist’s journey from day one. They’re all at different stages of their evolution on that day, but Summer Walker, Mabel, Runaway June, and all the artists who didn’t quite make this list, have one thing in common: the ability to blow you away, now or in the future.
Summer Walker: Over It // GENIE HIGH: GENIE HIGH STORY
Ethereal Darkness: Smoke and Shadows // Sermon: Birth of the Marvellous
ARIAZ: Grand Opera // Slayyyter: Slayyyter
TXT: THE DREAM CHAPTER: STAR // LIZ: Planet Y2K
Paladin: Ascension // Sigrid: Sucker Punch
Cherry Bullet: Let’s Play Cherry Bullet
Mabel: High Expectations
Runaway June: Blue Roses
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