The half-way point: a few overlooked albums of 2017

We’re now a little more than halfway through 2017, and rather than my usual mid-year report, I’d like to share a few albums I’ve enjoyed that I haven’t noticed getting much widespread discussion/love.

Ai Shinozaki: LOVE/HATE Still quite surprised at this one myself: since 2015’s “A-G-A-I-N,” Shinozaki has put out a consistent string of lovely little singles, with last year’s “TRUE LOVE” single/EP a notable highlight. My only contention with LOVE/HATE is that there is room for so much more. Will we ever get a full-length album from Shinozaki? Short answer: hopefully, now that she’s on a major label. And also: I imagine some hesitation to give her due credit is wrapped up in the fact that Shinozaki is a gravure model/idol. This has never stopped idols from gaining popularity in the past, but she’s also not an adolescent either (I know, people born in the 90s can be in their mid-20s now?), nor is she dabbling in the conventional bubbly idol/anime-pop that younger kids are being forced to peddle. It’s a more sophisticated strain of pop that manages to trap a certain atmosphere of lightness without sacrificing its maturity. I can only hope this is the beginning of so much more.

Asako Toki: PINK This one kind of hit me out of nowhere with its understated cover art and that Rhythm Zone label gracing the spine. Toki has been releasing albums for more than a decade now, but PINK was my introduction, one I’ve been happily impressed by. While I wouldn’t say this is in the running for any year-end lists (probably?), its a humble respite from the 48 groups clogging the Oricon chart with its jazzy electronica and smooth, airy synths. It doesn’t lead me back to rest of her discography or make me reconsider my critical devotion to J-pop in all its fits and forms, 48s included, rather, it makes me appreciate Avex Trax more and more for their willingness to release something on a smaller scale like this, even while they chase the almighty idol dream across the street.

Erika Nishi: penetration This EP has nothing on 2015’s LISTEN UP, but if you are looking for that lost new jack swing/vaguely-TK, 90’s-J-pop sound that TOKYO GIRLS’ STYLE used to provide on the reg, Nishi is the suitable alternative.

Sayonara PONYTAIL: Yumemiru Wakusei Even while the number of 48 groups has increased over time, I’ll concede that the top 20 of the Oricon chart has a little more in the way of variety over the last couple of years. And as it happens, a lot of that music is coming from alternative idol groups, groups frantic to secure a niche outside of that trademark sound. It’s not a question of bad versus good, as exploring why these groups are so popular, the minute differences, the broader contexts, and even enjoying music that can often sound like the same recycled chords and lyrical themes, is to an extent part of what makes J-pop so fascinating and fun. As it turns out, some seiyuu-pop isn’t instantly horrendous (Luna Haruna’s LUNARIUM, MACHICHO’s SOL)! As I’ve learned over the years, the basic structure of an idol group isn’t reason enough to ignore it — I proclaim this confidently, even after listening to 260+ new albums in the first half of 2017, 95% of which were J-pop/rock, and well over half of which I would estimate is typical idol/anime-pop that I would have outright dismissed several years ago. Most of it was indeed mediocre or average, but part of the passion is the pursuit itself, of the magical moment when something stands out from the one that came before. This is a long way of saying that Yumemiru Wakusei is in fact, very interesting. I find myself returning to this album, wondering what continues to draw me in, even while the songs never stick around in my head long enough for me to remember why I like them in the first place. Their more acoustic, scant approaches are peppered with moments that are irredeemably dull. And yet. The cover art is a bold, if somewhat eerie, statement, and the rock-influenced songs that are good have an irresistible melancholy (“Houkago TELEPORT,” “Niji”) that make them surprisingly playful, giving off serious echoes of an indie rock band like New Navy. I look forward to seeing where this is going.

predia’s “Kindan no MASQUERADE”

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It’s hard to compete with E-girls, who are one of the best J-pop groups we have right now (that the biggest influence on E.G. CRAZY/”E.G. COOL” is 1990’s Janet Jackson, makes it all the better), but I’m slowly warming to predia. They’re striving to have the same kind of edge without the benefit of distinctive and well-known individuals in their group — and the word individual is important here; we can instantly pick out faces and personalities like Ami, Reina Washio, and YURINO (or at least, personalities as they’ve been sold to us), but does a casual fan know any of the members of predia? The latter functions more like a collective unit than E-girls does, and its telling that an inability to connect with the group on any level other than superficial is mostly because none of the members stands out as more talented, or particularly interesting, than any other. I’m sure more enthusiastic fans beg to differ. Furthermore, because predia doesn’t have the advantage of sub units, like E-girls’s conjoining of dream, Happiness, Flower, etc., there’s less chance to see different sides of any of the members in other iterations.

Still, predia functions along much of the same ideology: a tougher, more-than–just-idols group (Avex would call them a “dance group,” I guess) that is built to increasingly appeal to female fans rather than male ones. It’s part of what I like about them so much. The other part is their music, which in a bid to compete against a group like E-girls, increases the chances that they’ll come out with something I like. Their new single “Kindan no MASQUERADE” is a great example of the type of aggressive pop that has become their hallmark. It’s nowhere in the realm of the funky-dance and cool that a group like E-girls now pulls off backwards and in heels, but there’s a studied skill and sharp attention to detail in the choreography, and the absence of a make-believe coyness, the sugar-coma levels of cute of a group and song like, say, Country Girls’ new “Peanut Butter Jelly Love.” They’re essentially incomparable, is what I’m saying, an instant plus.

I doubt that any one member of predia will eventually make inroads like former label-mates PASSPO☆ did, but it’s an appreciated alternative, and if their producers can break through the business-as-usual pop songs to release something that transcends their niche among the more mature sounds of groups like Da-iCE (say, a “Pink Champagne” or “E.G. Anthem“), they might prove some staying power beyond what anyone could easily estimate as their shelf-life. And hey, E-girls aren’t perfect either: they could take some tips on ways to fit all the girls on a jacket sleeve without resorting to terrible Photoshop templates.