I was a senior in high school when Gwen Stefani released Love. Angel. Music. Baby., and as clueless as I could be at that age, there was immediately something about the album that bothered me when it first came out: the blatant exploitation of Japanese culture on this album. Japanese street-fashion was having an international moment in the early 00s, with publications like FRUiTS gaining some worldwide recognition, while in the same year L.A.M.B. was released, Tyra Banks’s reality-television show America’s Next Top Model spent its international destination in Japan, committing one embarrassing faux-pas after another, flubbing Lolita-inspired looks, and being on the receiving end of many awkward, bewildered, but painfully polite interactions. If it wasn’t for the painful “Harajuku Girls” track, a perfect example of mythologizing a people as if they were magical creatures from another planet, it was the way Stefani paraded around every red carpet with a team of silent, dolled-up Asian women, as inconsequential as a handbag or other accessory to her “look.” Rather than a genuine appreciation of these women or the fashion culture, it was used as a way to enhance the exotic, cool appeal of Gwen Stefani herself. It’s not like they ever got to speak for themselves.
On top of it, the heavy throwback to 80’s synth-pop and italo disco was hailed as being innovative, when someone like Tommy february6, an actual Japanese woman, had already been doing it for almost half a decade. In fact, Tommy had already released her most iconic album, Tommy airline, and she didn’t have to borrow another country’s pop culture to make it interesting (she did use American cheerleaders in some of her promotional material, but this wasn’t exclusive — they were featured interchangeably with Japanese cheerleaders, too). But perhaps what annoyed me above all was how much I still couldn’t help loving some of the songs on the album. How do you reconcile appropriation and a general uneasy atmosphere with the music itself?
This album wasn’t original or smart, but it was catchy. I still skipped over the biggest hits like “Hollaback Girl” and “Rich Girl,” gravitating instead toward “Cool,” “Serious,” and “Danger Zone.” There were also some amazing remixes released for the single “What You Waiting For?” by Stuart Price (under Jacques Lu Cont) that introduced me to the prolific producer. The 80’s-influenced tracks on this album sound as zippy as ever, perhaps because they were meant to sound dated to begin with. The fizzy cartoon synths on tracks like “Crash,” and deep, hazy New Order guitars on “The Real Thing” are as sublime as the day they were recorded. I can’t say the same for all of the tracks.
I feel much the same now about the above-mentioned problematic elements, the easy use and discard of culture for the purposes of selling music albums: it has serious, long-term consequences that effect real people, and it’s a decision that has only aged worse over time. Nor can I say much for Stefani’s garbled reminiscences about the tracks, where re: “Harajuku Girls,” she says, “When it first came out, I think people understood that it was an artistic and literal bow down to a culture that I was a superfan of,” which is about as fantasy-inspired a belief as anything on this album. She continues, “I get a little defensive when people [call it culture appropriation], because if we didn’t allow each other to share our cultures, what would we be?” which just goes to show how deep of a misunderstanding people have of the term itself. There’s no easy way around it: it can’t be erased by denial or the omission of the track altogether. The two can’t ever be divorced. It has to coexist forever as a monument to doing better, to genuine recognition and sincere accountability.
The 15th anniversary remaster itself seems like an afterthought — it arrives one week after it’s official release date, and only digitally. I’m not sure technology has shifted so drastically in the last 15 years as to make a digital-only remaster necessary. Most people will stream it, and how big of a difference will you be able to tell streaming it on Spotify through $15 ear buds? Probably not much. Go big with a deluxe box set that includes bonus tracks, remixes, outtakes, and demos, or go home.