Tomohisa Yamashita / YOU / October 08, 2014
Tomohisa Yamashita is either the greatest or worst experiment in current J-pop history. He’s one of those superstars that Johnny & Associates aren’t quite sure what to do with: on one hand, they want him to be the ideal J-pop heart throb, crooning mellow, buttery pop songs and indulging his fan club members (“Sweeties”) at every opportunity, whether by packaging his CDs with undergarments, or seductively unbuttoning his clothes on concert tours. On the other hand, he’s given the opportunity to release some of the most interesting electronic dance songs in J-pop, gems that are hidden away as B-sides that never see the light of an album release; yet we know the management company is aware of the treasure they’ve got, or else they wouldn’t be performed at every concert as if they were hit singles. Because of this, you can literally split Yamashita’s songs into two categories: typical Japanese pop, with a few R&B or Latin-inspired numbers, or heavily Western-influenced electropop. This has been the strategy since day one, when he released his first album, SUPERGOOD, SUPERBAD, a two disc set with the first featuring the former, and the second disc featuring the latter.
While I’m not too keen on the typical Johnny’s numbers, I will say they have grown on me, in the way that once you’ve decided you like somebody, you tend to be a lot more forgiving of his shortcomings. And I do like Yamapi, as he’s known to his fans — he doesn’t have the greatest voice or even a unique stage presence (a lot of his recent concepts, especially the 2013 A NUDE tour, have been inspired by/blatantly copied off of Michael Jackson, Johnny’s current obsession), but he is an incredible dancer and, whether or not he has much say in it, he is making a lot of bold choices in his discography. Are there really any genuinely popular, young male solo artists in Japan right now? And ones who, spur of the moment, apropos of nothing, release a limited edition dance EP with tracks produced by artists like Yasutaka Nakata and Shinichi Osawa? And then, as if remembering this is a member of Johnny’s, quickly following up with an album with zero trace of numbers like “Nocturne,” the amazing B-side to 2013’s meh SUMMER NUDE ’13? There really isn’t. Yamashita is the exception that underscores the rule that sticking to the playbook is what Japan believes is best.
And yet there’s an audible struggle here, between trying to please the young girls and their moms who spent years supporting Yamapi when he was in NEWS and appearing in countless dramas, and a performance artist trying to appeal to a wider, less niche audience. YOU, as almost all of Yamashita’s full-length albums, is a case of the former. Yamashita dedicated this album to his fans and the album is fittingly full of appeals and petty declarations to pretty girls in his more suave avatar (“Birthday Suit,” “Issho,” and “BRODIAEA”). There’s also a couple of rock and upbeat pop numbers, but overall, YOU is catchy and safe, the type of album with melodies so simple, you can start humming them after a single listen.
It appears as though Yamashita’s team will continue to release two types of music for the artist, either perpetually testing out the waters, or else just letting their star indulge in something he wants to do once in a while. It’s fairly doubtful that he would be willing to let go of his steady fan base for less lucrative, but perhaps more self-fulfilling, career choices, but it’ll never hurt to keep one eye on this guy at all times. Depending on which Yamapi camp you spend nights roasting your fantasy marshmallows in, this could be your new favorite album, or one you’ll find a lot more interesting once you see it performed live; it’ll certainly carry the less apologetic fans over until the next “LOVE CHASE” or Asobi. For those of us, it can’t come fast enough.