T-t-t-T.O.P.’s “Turn It Up” PV

If you have not seen the music video for T.O.P.’s “Turn It Up,” it’s worth an admiring glance. Lovely, moving photographs that beg me to forgive the egregious placement of women as literal instruments (guys, the objectification is so uninspired, it’s almost like offensive), scattered like other luxurious paraphernalia throughout (the car, the canine, the couture). The black and white is an interesting choice, most likely done for aesthetic purposes that draw the eye towards all those figures in the foreground against the practically clinical high contrasts. This is consumerism at its most exposed and ritual. He’s “the official pimp T.O.P.” and he’s got a clean business to run here, you know? And a pistol to point at nothing in particular and a car he will never drive to stand in front of and beautiful women he must put muzzles on. That’s just how he rolls, bro.

The way his lips curl around “This is a message to seduce you” and “Listen closely to this taunting message” is hypnotically robotic + that swirling vortex behind him = I wonder, sometimes, if this is done on purpose or if T.O.P. just really can’t juggle more than a few notes at a time. Obnoxious patterns, though, those he can handle just fine.

This piano looks like a leftover prop from a G-Dragon PV. This is clearly a thrifty pimp.

“The thing that makes me different from you lot is my superiority.” And also, my penis.

What, no extended pinky?

“Listening to some sticky Ray Charles music together.” Is that what kids are getting off to these days? T.O.P. later claims that his raps make ladies want to put out – would doing some rap versions of Ray Charles be too sexy?

Matthew 26:20-22: When evening came, Jesus was reclining at the table with the Twelve.  And while they were eating, he said, “I tell you  the truth, one of you will betray me.” They were very sad and began to say to him one after the other, “Surely not I, Lord?”

Ayumi Hamasaki ARENA TOUR 2023 A ~GALLIANO DAYS, GYPSY NIGHTS~ official tour towel?

A bottle of Dom Perignon Pink like this will set you back more than $400. Well, not like this actual bottle. This actual bottle is a very well-crafted sticker that cost $8.99. But it’s a trivial detail, let’s move on.

“But careful, Parterre of your dreams…” This is a weird translation. Unless he really means to talk about “a formal garden construction on a level surface consisting of planting beds, edged in stone or tightly clipped hedging, and gravel paths arranged to form a pleasing, usually symmetrical pattern.” But somehow I don’t think so. I Googled “Parterre pimp” and still nothing. Help?

It’s kind of hard to fake a Porsche so I believe this one. But more importantly, does T.O.P. not look very Spock-ian here?

I think this is the most progressive thing to happen in the entire video.

If you’re doing visual presentation over function, you could do worse.

Cause baby whether you’re high or low / Whether you’re high or low / You gotta tip on the tightrope / T-t-t-tip on the tightrope.”

OK, that’s it guys. Have a smirk.


5 thoughts on “T-t-t-T.O.P.’s “Turn It Up” PV

  1. cloudusa July 1, 2010 / 10:26 pm

    Yes, a great read! LOL Nice wit. I enjoyed tremendously.

    That Last Supper and the Spock look cracked me up.

    There is something about Black & White that makes things so crisp and clear (visually and interpretively). T.O.P. should always be in B&W, in my opinion.

    Nicely done! Thanks for this.


  2. Jessica Kerr September 6, 2010 / 6:24 pm

    I liked the video. I will get his cd .

  3. arums October 1, 2010 / 2:50 pm

    well, I have to premise that despite my following critics I love T.O.P
    I think the video is in some part beautiful, not just because his face comes always to the fore.
    I couldn’t get your critics on parterre, since the word is pretty international and is a figurative sense for first stalls in theaters and, by extension, the word is often used in italian as “parterre de rois” (stalls of kings) as important people following some events.
    Actully the translation doesn’t make sense to me because he is only one person: he’s referring to the parterre the listener is dreaming… does it make sense to you?
    or maybe who wrote the lyrics (who?) just wanted to play the “international” without a clue… 😀
    Anyway I found interesting the last supper reference. But I’m afraid I saw beyond the sense the scenarist wanted to give to it. 😛
    I completely agree about the general offence on women. But what to expect from a boy always playing with guns?…
    Thanks for sharing your impressions.

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