Best dance video of 2008 already? Namie’s “WHAT A FEELING” PV

I’ve watched this video for Namie Amuro’s upcoming single 60s 70s 80s approximately three hundred times and am still enamored. I’m convinced; the self-proclamation of “Queen of Hip-Pop” and “Dancing Queen” aren’t attempts at being immodest, they’re just the truth, in a time when self-proclamations are usually good for nothing more than 10 second polite chuckles.

Once again, my one consternation is that Amuro refuses to stop the touch chick act and just smile or enjoy the moment. Infact, I wager this is the one of those songs that demand a bit of self-humor; what only hurts the song is the inability to take the piss out of the (extremely) liberal sampling of Irene Cara’s “Flashdance…What a Feeling” and that Hammer Time! jacket that elevates it to the level of We Mean Business rather than, This Wouldn’t Be So Fun If It Wasn’t So Equally Preposterous.

It’s a dance-off, y’all!

So it gets progressively less 80s, whatever. It’s infinitely better than the previous two Vidal Sassoon campaign themes. Of the three upcoming A-sides on the single, this song is the most fun and most representative of Amuro’s own personal style (OK, maybe it’s “ROCK STEADY.” Maybe).

What? Is that a smile? Almost…almost… No. Facial tic.



4 thoughts on “Best dance video of 2008 already? Namie’s “WHAT A FEELING” PV

  1. Lisa March 10, 2008 / 12:25 pm

    Yes, the dancing is good. But she looks pissed off most of the time, you’re right. And at other times, she just looks bored. It’s like we’re watching someone think about what they’d rather be doing. Say cheeeese!

  2. vinyabarion March 10, 2008 / 11:02 pm

    .kjbdfljkrwna fvjwaen rverf AHHH… that was so funny… facial tick… ahhh… rotflmao… seriously.


    I will be receiving my copy of 60s 70s 80s within the next two week and will be reviewing it then… I loved every song on the single, but you are right… I really wish her eyes would do more than stare… but she’s so beautiful, I don’t mind as much… perfectly genius as usual, Anna.

    Who’s Afraid of Music?

  3. Anna March 11, 2008 / 2:17 pm

    Lisa: Such a pity. Looking happy for even ten seconds would dramatically change her shtick in the best may possible.

    Patrick: I have to agree with you, I think 60s 70s 80s is going to be one of the premier singles of the year and I hope to have the time to review it as well (can’t wait to read yours!).

  4. Shaqua July 1, 2009 / 5:22 am

    In the What A Feeling – Namie Amuro MV in the opening scene of the video what is the design of the black jacket she wore ?

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