Hikaru Utada’s “HEART STATION” PV

Hikaru Utada has been hyping her new single HEART STATION for the past month already and the looming February 20 release date is creeping up slowly…ever so slowly. The world finally gets a glimpse of the PV tonight and all I can offer is a disappointed sigh. The song is brilliant, that much is for certain; Utada has been incapable of releasing anything less than “pretty good” since Deep River in 2002, and this is coming from someone who used to hate the woman. It’s art-poppy and nostaligic in the saddest, most brilliant possible way, with minimal synths and breathy vocals, the same season Ami Suzuki is releasing “Bitter…” to promote the upcoming album DOLCE and at what point does it stop being coincidence?, and frankly, I’m just satisfied those whiney winter ballads are finally out of the way (thanks denominational holiday). But for a song so rich in elegance, wherefore art thou meaningful promotional video?

Utada is depicted wearing white amidst a crowd painted black to resemble shadowed, non-entities. Ooh. Symbolismmm.

Seriously, this is the entire promotional video. Utada struts around, making seemingly longing glances toward the camera, occasionally popping her eyes in a freaky attempt at imploring the viewer, who is for all purposes, a fellow rider who just can’t stop staring at the lady lip-synching to her headphones for all of four minutes and thirty-three seconds.

Can you hear me? Say something,” she whispers between choruses. Or do something.

Utada takes her headphones off and exits the train, which has cleared considerably since the beginning of the ride. The closure we’re waiting for in regards to the opening shot of dramatically paning out of her eyeball is never offered. Dreariness of the mundance, everydayness of life? Longing for a destiny beyond our control? The world will never know and the world will cease to care shortly after. Hey guys, remember this little gem? Exactly.



14 thoughts on “Hikaru Utada’s “HEART STATION” PV

  1. vinyabarion February 4, 2008 / 6:00 am

    So excited! Thank you for coming back…
    This, naturally, elicited a chuckle from me…
    I remember how much you hated Utada, especially when she released EXODUS… and now because of a lackluster video…

    Welcome back!
    Who’s Afraid of Music?

  2. vinyabarion February 4, 2008 / 6:08 am

    P.S. There seems to be something wrong with linking between our sites… My link from your site fails and my link to your site fails…

    Maybe there’s something wrong with the scripting.

  3. Lisa February 4, 2008 / 10:52 am

    THE BLOG IS BACK! ::Cheers:: My dreary work day just got a little brighter. 😀

  4. Lisa February 4, 2008 / 11:01 am

    O_O I clicked on the link and my heart went pitter-pat, it did. Ba-BOOM. Ba-BOOM. Why are all the sexy men either taken or gay? God dammit….

  5. Anna February 10, 2008 / 1:31 am

    vinyabarion: Working on it.
    Lisa: Yay for avoiding work to read my crappy music musings! And you have a man! Leave some for the rest of us!

  6. Lisa February 10, 2008 / 11:39 am

    ::points:: But I want the gay one! O_o

  7. Anna February 10, 2008 / 12:24 pm

    Does somebody need a hug?

  8. Lisa February 11, 2008 / 1:55 pm

    Yes, please. ::sniffles::

  9. JJ February 11, 2008 / 9:12 pm

    I am sooooo happy you’re back, I was sooooo into youb loving Ayu, because really she deserves all the love. Waiting on another Ayu post!

    Also, despite the boring nature of HEART STATION, I really want that pair of headphones.

  10. MC February 13, 2008 / 9:57 am

    Very happy to see the blog is up and running!

    I have to admit, I heart Utada Hikaru so much. She can do no wrong. She could sing “Row Your Boat” wearing a potato sack and I’d be perfectly happy with that.

  11. Patrick February 17, 2008 / 6:12 pm

    Amen to that, MC… lol…

  12. vinyabarion February 28, 2008 / 10:52 am

    Write something… I know, we all get busy, but your writing is so amazing and I check this everyday… so, for the love of god, write something!


  13. KaoriBlue April 13, 2008 / 3:19 am

    …you hated Hikki??!?

  14. Anna April 14, 2008 / 12:59 pm

    I did indeed. I think I still have some angry articles about her in the archives (totally not worth reading by the way).

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